640 SE Lincoln Ave | St. Cloud, MN 56304
640 SE Lincoln Ave | St. Cloud, MN 56304
As a small family-run event that partners with a non-profit fundraising organization we have to be careful how much we spend on advertising. The Value Connection allows us to trade admission tickets for advertising which means there is essentially no cost to us in using this program. We can then use the credit we have generated to promote our event! In addition, the Value Connection gives us added exposure when they promote our tickets on their stations and when they put us in their Value Connection newsletter. This program has been valuable to us as a way to grow our business and we highly recommend it.
I would say if the "Value Connection" was not an option for us we might not be doing radio. It allows us to feature items that we purchased wholesale at very aggressive prices, and that gives us much more control over our advertising costs. It has been an excellent addition to our overall marketing plan. I would strongly suggest it to anyone else.