Hennen's have been using the Value Connection for years. It has been a good program for us in two basic ways. First, the store is mentioned frequently on the air over and above the paid testimonial ads that we run with the ad credit the program creates for us. Second, we're getting a break on the cost of the ads by paying with in-store gift certificates which require the "buyer" to come to the store. It is a win-win for everyone involved. Hennen's looks forward to continuing to use the program.

- Joe Hennen-Owner of Hennen Floor Covering in Freeport

I would say if the "Value Connection" was not an option for us we might not be doing radio. It allows us to feature items that we purchased wholesale at very aggressive prices, and that gives us much more control over our advertising costs. It has been an excellent addition to our overall marketing plan. I would strongly suggest it to anyone else.

- Bryan Koopman-Minnesota Lighting, Fireplace and Flooring Showroom

As a government organization that does not have a marketing budget, St. Cloud Park and Recreation absolutely loves what the Value Connection does for us. Throughout the year, we offer a variety of programs and events that we want the community to be aware of and attend. The Value Connection offers us an opportunity to market our programs and events with the minimal budget we have. Many individuals in the local community look to the Value Connection for SO many different things and while doing so they come across our offerings and then can learn more about what Park and Recreation has to offer! We love and will continue to use the Value Connection!

- Lynn Neumann-Recreation Programmer-St. Cloud Park and Recreation

As a small family-run event that partners with a non-profit fundraising organization we have to be careful how much we spend on advertising. The Value Connection allows us to trade admission tickets for advertising which means there is essentially no cost to us in using this program. We can then use the credit we have generated to promote our event! In addition, the Value Connection gives us added exposure when they promote our tickets on their stations and when they put us in their Value Connection newsletter. This program has been valuable to us as a way to grow our business and we highly recommend it.

- Jason Stock-Owner of Harvest of Horror